Marketing- idea of market a new product Essays - Marketing

Segmentation and Targeting Overall market Everyone use cell phone, and a lot of people use cell phone case as well. However, cell phone case and cell phone can be home of bacteria, so this new produce- an anti-bacteria cell phone case is suitable and specially design for people who use cell phone and also care the hygiene of the cell phone and cell phone case. The basis or bases for segmenting the market. Basically, the anti-bacteria cell phone case is suitable for anyone who uses cell phone. So everyone who use cell phone can be include in our market segment. But for more specially, our product will be popular amount people who care hygiene and desire better quality of life. Since its not a normal cell phone case, it has the function of clean up the bacteria, its expensive than normal cell phone case. Our customer also will be the group who willing to spend more. Demographic segmentation, psychographic segmentation and benefit segmentation will be anti-bacteria cell phone case market segment. The specific descriptors or variables you will use to segment the market. Demographic segmentation: income, education, employment. Psychographic segmentation: Personality, life style, value. Benefit segmentation: any benefit that customer can gain from anti- bacteria cell phone case, e.g. cleaner cell. Profile of each market segment VariablesAnti-bacteria cell phone case Income range$50,000 or above EducationCollege grad and above Dominate employeeWhite collar, professional PersonalityOpenness to experience Life styleRead beauty/ health magazines, like to shop, desire better life style ValuesWilling to spend money for better health, better life Evaluate the segments A lot of customer use cell phone and cell phone case as well. But not everyone care about the hygiene of cell phone and cell phone case. Why would people spend more to buy an anti-bacteria cell phone case? Because it helps us to maintain a cleaner cell phone and cell phone case. Image, holding a cell which carries billion of bacteria or even virus, how gross is it. Still, not everyone care about it, so thats why we segment customer on their income, education, employee, personality and values. People with high education and income, have a better job tend to care more about hygiene and willing to spend on those products. Target market(s) Higher education and income people who use cell-phone cases and care about hygiene. Strategy for selecting target market segments Undifferentiated targeting strategy: Even the anti-bacteria cell phone cases market segments are higher income and education people who care hygiene. But since only one item ?V anti-bacteria cell phone case is produced. Assume majority of people who want and need this new product. undifferentiated targeting strategy will be fine. Positioning The competitive set Any cell phone cases Cell phone cleaning product The basis or bases for positioning Attribute: Anti-bacteria cell phone cases are positioned as a functional cell phone case for keeping customers cell phone clean. Price and quality: Anti-bacteria cell phone case base on price and quality. It is an upscale cell phone case offering higher quality and design than normal cell phone case. Product user: Can be anyone who uses cell phone and cell phone cases. But target on high income and education customer who care hygiene. Product class: Anti- bacteria cell phone cases as a functional upscale cell phone cases. Competitor: Anti- bacteria cell phone case positioning as Cell phone cases just keep your cell, dont keep any bacteria or virus. against normal cell phone case. Emotion: Using anti-bacteria cell phone case, no bacteria keep on your cell any more. Positioning statement For ones who care hygiene; Who wants/needs upscale product and desire better product; The anti- bacteria cell phone cases is a functional upscale cell phone case; That provides you a functional cell phone case that will clean up your cell every time you put it back in the case; Unlike the normal cell phone case or other cell phone cleaning product; The anti-bacteria cell phone case use high technology to maintain your cell phone clean, you dont need to do anything, just put it back your cell phone to the cases, and next time, when you take the cell out, its 100% bacteria free.

Fallen Empires essays

Fallen Empires essays La historia de la humanidad ofrece temas de estudio que contribuyen al ascenso del nivel cultural del individuo, lo cual lo capacita a ser una persona capaz de evitar y solucionar situaciones que limitaran su buen desarrollo general. La existencia de tres grandes imperios como lo fueron el IMPERIO GRIEGO, EL IMPERIO ROMANO, Y EL IMPERIO RUSO; los cuales siendo imperios de distintas pocas, distintas culturas y distintos territorios; muestran rasgos en comà ºn. Éstos rasgos no solo fueron presentes durante su creacin, su periodo de actuacin, sino tambin durante su caà ­da. Dentro de las caracterà ­sticas en comà ºn de las caà ­das de los imperios se encuentran entre otras: a Gran separacin entre clases sociales. a Pobres niveles de comunicacin dentro del imperio. Analizando las extensiones territoriales de los tres imperios nos encontramos con que los tres empezaron como una potencia concentrada en una rea considerablemente pequeximo que obtuvieron. Por ejemplo, en 1917, despus de la revolucin Rusa, la Unin de Repà ºblicas Socialistas Soviticas fue formada mediante la confederacin de 15 estados del este de Europa y Asia, siendo ste el paà ­s ms grande del mundo. Igualmente sucedi dentro del imperio Romano, el cual por medio de un gran numero de batallas alcanz controlar bastas extensiones territoriales, las cuales en su mayorà ­a circundaban el Mar Mediterrneo, el Mar Negro, y el Canal de la Mancha. Grecia por su cuenta alcanzo a obtener parte de lo que luego fue el Imperio Romano; como por ejemplo la isla de Sicilia y Creta, y adems lo que se conoce en el presente como Turquà ­a, Bulgaria, Albania, etc. El gran tama en el deterioro de estos debido a que la comunic ...

Changing the Reputation of Nursing Homes

According to Sampsell (2003), In the next 25 years, 76 million baby boomers are preparing to enter the nursing home (LTC) (p. 41). For elderly people who need to strengthen medical care, special nursing home for seniors is a major provider of elderly people who usually have long-term health problems related to disability and dysfunction (Luskey and Ingman, 1994 , P. 265). Due to the anticipated increase in service demand, industry leaders will be able to understand households, consumers, and employees about nursing care facilities by implementing non-traditional principles for attracting new residents I am trying to change. The special nursing home for the elderly has made tremendous changes in the past few decades. Government regulation and pressure from consumers are driving these changes. Today's sanatorium is a highly regulated quality institution for care and treatment of elderly with severe and / or mental disorders. There is no similar rule to aid living facilities to take car e of special nursing home for the elderly. Almost half of the people living in the nursing home for the elderly are over 85 years old. Relatively small resident is under 65 years old. Most are women (72%), many of them do not have spouses (about 70% have been widows, divorced or never married), only a few families and friends are seeking support. The shortage of nursing for nurses in special nursing home for the elderly has been a problem in the medical field for many years. This shortage has a serious impact on today's social welfare facilities and special nursing home for the aged. Because 8.1% of nurses became missing in 2008, it is important to understand the situation of nurses (solving the lack of care, 2010). In order to help people understand more about the shortage of nurses, this article will discuss resource shortages, stakeholders, economic flows, changes in supply and demand, pricing. Moral care and care in a special nursing home for the elderly are essential. There are many unethical practices in special nursing home for the elderly. Since it is doubtful whether the special nursing home for the elderly is safe or not, the special nursing home for the elderly needs to take care of the elderly and those who can no longer manage it at home. Many residents believe that nursing homes are their home. - In the beginning of the 20th century, there is no sanatoria we are talking about now. If the elderly can not go anywhere, they will be sent to a devastated poor farm. On August 14, 1935, President Roosevelt signed the Social Security Act to provide appropriate subsidies to each state 's old aid (OAA). This in turn starts opening up private houses, allowing people to live in nursing homes and request old age allowances.

Politisc Research Proposal Example | Topics and Well Written Essays - 1750 words

Politisc - Research Proposal Example The independent variable is gender, age, level of interest in elections, bases to pick political party, level of trust in British politicians and opinion regarding effectiveness of voting. The questionnaire is to include all of the independent and dependent variables. The answers of the questionnaire are entered in the SPSS processor for statistical analysis. The data obtained from the questionnaire will be a mix of categorical and numerical. The categorical data will be gender, interest in elections, bases to pick party, opinion of effectiveness of voting, party to vote for. This categorical data will be enumerated and encoded in order to reflect the level of intensity of each category. This code is later used in the statistical engine to infer logical assumptions from the data. The numerical data to be used is age and level of trust of the British politicians. From the above table it is evident that the trust level for the British politicians is 4.3 on a scale from zero to ten. The standard deviation is 2.61 indicating that almost 75% of the sample trusts their politicians at a level from 1.7 to 6.9. The following figure demonstrates the distribution of the level of trust among sample tested. An alpha value of .05 is chosen to accept or reject the null hypothesis. The hypothesis to be tested is the level of dependence of the variable vote on the independent variables gender, age, level of interest in elections, bases to pick political party, level of

Week 12 - reflection paper Essay Example | Topics and Well Written Essays - 250 words

Week 12 - reflection paper - Essay Example Another lesson I learnt is the need of engaging all the stakeholders of an organization into the management of its affairs. This is because it is important to collaborate in order to ensure that the policies of the organization are met. These stakeholders are the investors, the employees, partners of the organization, and regular clients of the organization. Due to this, I managed to acquire skills that gave me the capability to open a decorative company. For instance, my role in the formation of the company was to conduct market research, and identify the various needs of customers in relation to decorating their homes. In the formation of this company, I realized the need of consultations with my fellow investors for purposes of developing a policy that would effectively address the needs of the customers that I interviewed. On this basis therefore, I would give myself grade A. This is because I managed to apply the lessons I learnt from class, by forming a

Monopoly and Quasar Essay Example for Free

Monopoly and Quasar Essay In 2003, Quasar computers launched a revolutionary new laptop computer named the neutron. The neutron uses high speed optical conductors, which is the first technology of its kind to be used in a laptop. Over time many businesses need to evolve to stay competitive and continue to make a profit in the market place that they have entered. This paper will discuss how the Quasar computer company moved through the different market structures over the past ten years and how the pricing and non-pricing strategies affected the company’s growth. During their transition the company faced many obstacles that could have caused a detriment to their economic prosperity. We will also discuss some of the potential risks that the company may have faced and the negative consequences that they would have had to overcome in those situations. Last, we will explore the competition that Quasar faced as the transition from one market structure to another occurred and analyze the commercial policies that are intended to protect the computer industry. Quasar like most other companies found a short-term profitable product, but being able to adjust as competition enters the market is the key for Quasar to remain profitable. After the launch of the Neutron laptop computer Quasar enjoyed a pure monopoly market. A pure monopoly exists when a single firm is the sole producer of a product for which there are no close substitutes (McConnell, Brue, 2004). During this time the company could set the pricing of the computer based on the demand for the newly innovative product. Because no other company produced the optical notebook the company was free to charge above market value for their product. But having a product in place will not bring up the sales. One of the strategies is to select an advertising budget to attract more customers to their product. The simulation showed that by slightly cutting the price and advertising the product the company could more than double their profits. Another strategy that the company was faced with was the improvement of the production processes. By upgrading, the company can optimize production while reducing the per-unit cost. This reduction means a lower price for the product which could bring in more customers and a higher profit. With the expiration of the patents once held by Quasar along with the increased demand for optical computers, other companies began to enter the market. This changed the market structure into an oligopolistic market. The difficulty in the oligopolistic market is the pricing strategy. The competitors need to reach a stable price where all make a reasonable profit. Because there are competitors fighting for market share and in the case of Quasar there is only one other fighting for market share, they both need to understand that pricing is the key. If the price is too high the demand for the product is lower if the price is cut severely, then the companies would have caused a slump in the industry. Even though they are both looking to get more market share the stability of the market is what will continue to bring the profits. As market share decreased due to competition, technology is now easily available, and new competitors entered the market. With low barriers to entry and ease of differentiation the market began to look like a monopolistic competition. In general, however, monopolistically competitive industries are much more competitive than they are monopolistic (McConnell, Brue, 2004). By having multiple variants in the market Quasar is faced with a decision of whether to promote the brand that has been the cornerstone of their business or introduce its own variant into the market. Quasar can invest money into research and development of their own variant that can remain competitive. By choosing to go that route, the company is able to be more profitable than if they were to advertise and promote the Neutron. As the years went by the monopolistic competition market finally became a perfect competition. A perfect competition market involves a very large number of firms producing a standardized product and allows new firms to enter or exit the industry very easily (McConnell-Brue, 2004). Unlike the other structures, the price of the product is determined by the market. In the short term a company such as Quasar can increase profits by using cost cutting measures. In pure competition a company has very little alternative to turn a profit. The quality and pricing of the product has stabilized and the products are similar to one another. A strategy that Quasar pursued was to invest in a company called Opticom which was a primary supplier of Optical Display Screens. By investing in Opticom and continuously improving much like the company did for the Neutron line, Quasar can turn a small profit before the industry catches up. During the transitions, Quasar was faced with many risks that need to be addressed to keep the company profitable. By performing a risk analysis we can determine if the course of action that the company pursued was correct. For example, when the company made the choice to introduce a variant into the market to remain competitive, the risk that the company took was tremendous. The money invested in research and development of a new product may not bring the expected result. If they had a far less superior product than the competitors or if the brand was improperly promoted, the outcome could have been disastrous. But by observing that they could use a twelve million of their unused production capacity they could lower the total cost of both the incumbent product as well as the new comer. Over the past several years the computer industry has grown exponentially with manufacturers like Dell, Apple and even Sony. Quasar has identified Japan as the country where they will face the greatest competition. Government procurement restrictions protect Japanese electronics and computer industries. These restrictions have recently been relaxed somewhat but they remain significant obstacles of trade (Unknown, 2004). These trade restrictions will hinder trade of Quasar’s products to Japan, but the company may be able to expand into the country and take advantage of the tax breaks while possibly distributing there product under a subsidiaries name. Many different businesses have had to evolve over their lifetime. Businesses that were once monopolies may end up on the other end of the spectrum depending on the ebb and flow of the market. The Quasar Computers scenario exhibited the evolution of a firm from one form of market structure to another. The company showed that during the life cycle of the product the company may have to pass through the different market structures as the product matures. The key to any company to remain profitable is to remain flexible. References McConnell, C, Brue, S. (2004). Economics principles. problems and policies [Adobe version]. University of Phoenix. (2002). Economics for Managerial Decision Making [Computer Software]. Retrieved from University of Phoenix, Simulation, ECOGM561 International Economics website. Unknown, . (1984). Japanese industrial policy. Retrieved from http://fraser. stlouisfed. org/publications/erp/page/5692/download/46305/5692_ERP. pdf.

The Importance of Aesthetic Distance in American Horror Movies :: Movie Film Essays

The Importance of Aesthetic Distance in American Horror Movies What then do we make of American horror movies? In the canon of horror pictures they almost always come second in respect to foreign horror movies and any American horror film that is considered to be artful is the one with the most aesthetic distance. Upscale slashers like Johnathan Demme's The Silence of the Lambs (1991) or David Fincher's Seven (1995) are both gruesome and bloody borrowing many of the same shock techniques as their lower budget counterparts (for example, Russell Mulchahy's Sevenish thriller Resurrection (1999)), both focus on the body and its violation, either through sexual means or violent means, and both feature villains who fit easily into Carol Clover's assessment as "distinctly male; his fury is unmistakably sexual in both roots and expression." The logic behind heaping plaudits on the upscale slashers and highbrow horror pictures lies, as with foreign horror, with the concept of aesthetic distance. Film analyst Ken Hanke theorizes that many critics simply praise so-called highbrow horror films because the acclaim comes from "people with little or no knowledge of the genre...What seemed so fresh and creative to them was largely a reshuffling of a very old bag of tricks." While Hanke's thesis is logical, I think the real reason these pictures get such acclaim is (you guessed it) their aesthetic distance. Both The Silence of the Lambs and Seven are considered to be more psychological in nature, as they present killers whose motivations are explainable. The unexplainable is infinitely more terrifying than the explainable so in elucidating the motivations to their gruesome behavior the audience is given an easy out. Believing that evil has a root cause, the audience does not have to accept the shocking hypothesis that evil can simply exist without rhyme or reason. Even in the masterpiece Halloween (1978) we are tossed a half-hearted psychological explanation as to why Michael Myers does what he does. The psychobabble that Donald Pleasance spouts is simply that Myers is "pure evil," and there are some vague connections made between Myers witnessing his sister engaging in premarital sexual activity and his slaughtering tendencies. Director John Carpenter t hen gets to have a killer who seems like a force of nature, yet is still explainable within the realm of psychology. Carpenter also gives his audience a sense of aesthetic distance through his numerous in-jokes and references to other horror films.

Nike Responses Corporate Social Responsibility Essay

Background: Nike is the leading company in sports and fitness fields and located near Beaverton, Oregon (CSRwire, 2012). In 1998, The New York Times exposed that Nike paid workers in China and Vietnam less than two American dollars a day. The aim of this report is to search how Nike response Corporate Social Responsibility (CSR). Theory: There are five dimensions of corporate social responsibility: physical environment, social (community), consumer, supply chain, and employee relation. ‘Corporate social responsibility is encompasses not only what company do with their profits but also how they make them. It goes beyond philanthropy and compliance and addresses how companies manage their economic, social, and environmental impacts, as well as their relationships in all key spheres of influence: the workplace, the marketplace, the supply chain, the community, and the public policy realm. ’(HARVARD Kennedy School, 2008) Corporate social responsibility Physical environment The chart from Nike Corporate Responsibility Report in 2012 showed the total emission volume of CO2 (Million Tonnes), which is the major element that causes the global warming. As can be seen from this table, the emission of CO2 from 2003 to 2009 is significantly lower than it of year 1997-98. To create a sustainable market, Nike’ fabric suppliers produce jerseys based on used plastic bottles from landfill sites in Japan and Taiwan and a design tool which cost Nike seven years and six million dollars to help designers to reduce the impact on environment. In 2011, Nike doubled its use on recycled plastic bottles, which were 82 million bottles. (CSRwire, 2012) Community The table shows that total community investment increased dramatically from 2004 to 2009 and in 2007, Nike estimated that it would support 315million dollar to the community (Nike corporate responsibility report, 2009). In 2007, Nike awarded 1million dollar to help schools, which were in finance problem and a Jordan Fundamental Program was set up to give finance support to the educators who have a significant achievement (CSRwire, 2012). In 1999, Jordan Fundamental Program aid more than eight million dollars on lunch program in public secondary school for teachers. (CSRwire, 2012). In 2007, Nike joined the United Nation Refugee Agency and raised 2 million dollar in the first year to support refugee youth education and sports. Nike also sold T-shirt associated with refugee to raise global awareness and capital. (CSRwire, 2012). Nike also had a Partnership with the Lance Armstrong Foundation that aim to encourage people who suffered cancer. (CSRwire, 2012) Consumer Nike issued the Privacy Policy, which include how they collect and use information through different kind of digital devices and what kind of information they will gather. For instance, If a person use a computer and access the Nike website to purchase Nike product or register personal information, the Privacy Policy will protect this customer. And it also help parent to supervise their children, such as parental control tools. (Privacy Policy) According to the news on FOX 59 WXIN, Nike delayed the release of Foamposite Galaxy shoes because of the safety problem of this pair of new shoes. Supply chain ‘The contractor does not use forced labor, including prison labor†¦Employees are age16 or older†¦Contractor’s employees are not subject to discrimination in employment†¦Contractor’s employees are timely paid at least minimum wage required by country law. Working hours are not excessive. Working place is healthy and safe†¦ the Code is fully implemented’ In 2005, Nike was the first company that listed the location of more than 800 contractors publicly, and the location can be seen from the Manufacturing Map on Nike official website. Employee relation In terms of sexual discrimination, the table indicates that 40-percent female and 60-percent male administrators are in Nike in 2009. From 2007 to 2009, the difference between male and female declined steadily. In 2009, Nike hired more women than men in Europe, the Middle East, and in the U.S. (Nike corporate responsibility report, 2009). According to the survey done by CNNMoney, paid vacation, onsite childcare, job sharing program and telecommuting are provided to employees by Nike. Conclusion Nike reduce the emission of greenhouse gas and use recycled plastic to produce products, support community to help schools and refugees, issue Privacy Policy and Code of Conduct to protect consumers and set standard to its supply chain and decline gender discrimination and promote working condition for employees.

Discuss Three or Four Examples of Radical Changes Brought About by Past Waves of Immigration

What do people gain when immigrating? It’s really hard to tell. However, what we do know is that immigration brings about radical changes to society. Nowadays, many countries with immigrants have great changes. For example, skillful Korean labor and Chinese immigration to the United States are the two typical examples that can illustrate that immigration has made radical changes. From the past to the present, immigration has generated great influence—not only positive influence but also negative one.Many things have been influenced by immigration including the accelerating economy, the mixing of cultures and languages, and racist sentiments, such as anti-Chinese discrimination. The biggest benefit that immigration brings about is stimulating economic growth. Take the first wave of Korean immigration to the United States started in 1903 when Korean labors came to Hawaii as an example. At that time, Hawaiian sugar plantation owners needed labor to meet the shortage of lab or resources. Labor is the key element to the development of productivity.Skillful and vigorous Korean immigrants (primarily male adults among 20 to 30) developed the Hawaiian sugar plantation and facilitated the local economic growth. (Koo, Hagen. , & Yu, Eui-Young, 1981, p 2-8) With far more labor-abundant, the United States has stimulated economic growth. Immigration has brought huge economic benefits due to the labor resources which is an important factor of economic growth. Societies include a number of cultures and languages because immigrants bring their native cultures and languages to new countries.That’s the reason why we can see many Americans enjoy eating Korean food pickles and Europeans become more familiar with Korean movies A Li Lang in the 64th Cannes film festival. Edward (1999) found â€Å"Even though the majorities speak English in United States, significant portions are other language speaking, like Korean†. As we can see, immigration facilitates t he current rise of multiculturalism, or the assimilation of a society of many different cultures and languages. Immigration not only brings about positive influence but also has negative impacts on society.In many cases, immigration causes conflicts. In 1848, the California Gold Rush attracted many Chinese immigrants to the United States. The industrious but uneducated Chinese people promoted the exploitation of gold mines. However, according to Mark (2005) â€Å"Employers desired low-wage labor, perhaps opposing exclusion because the Chinese were inexpensive, highly productive workers and their presence increased company profits and reduced the bargaining power of native worker. Therefore, many Americans attributed their unemployment to the Chinese immigrants. Because Chinese immigrants lacked an effective political voice, they encountered hostile discrimination and ultimately, legislative prohibitions on further immigration when Congress enacted the Chinese Exclusion Act in 1882 (Mark, 2005, p 779). Chinese Exclusion was not the only case of how the ethnic majority mistreated the immigrants. Everything has two sides, we cannot only notice that immigration brings up some positive effects, it also causes restrictions.Diverse cultural immigration can increase the development of society and bring many other benefits (Korean labor brought promotion of economic growth and their cultures and languages), but it also causes problems (the Chinese Exclusion). In order to reduce the conflicts, the government should take actions, like modify and enact legitimate laws. From the overview of ancient and modern, immigration does bring about radical changes which promote the development of society and human beings.References Koo, Hagen. , & Yu, Eui-Young. (1981). Its demographic patterns and social implications for both societies. Korean immigration to the United States, 74, 2-8. P. Lazear, Edward, (1999). Culture and Language, Journal of Political Economy, Vol. 107, no. 6, part 2: S95-S126). Kanazawa, Mark. (2005) Immigration, Exclusion, and Taxation: Anti-Chinese Legislation in Gold Rush California. The Journal of Economic History, Vol. 65, No. 3, pp. 779-805

Free Essays on Judy Garland

Judy Garland 1922-1969 Judy Garland was born on June 10, 1922 in Grand Rapids, Minnesota to her father Francis Gumm and mother Ethel Milne. Judy’s birth name is Frances Gumm. Judy did not change her name until 1934,she took the name â€Å"Judy† because she liked the peppy sound of it. Judy was the youngest of her two sisters, Mary Jane and Dorothy Virginia. Judy made her show business "debut" during a Christmas show at her parents' theater in Grand Rapids on December 26. 1924,she was two years old. She sang numerous verses of "Jingle Bells" and thoroughly enchanted the audience. Mary Jane and Dorothy were already performing as a song and dance duo at the time. The sisters became a trio shortly after Judy’s debut. They were known as The Gumm Sisters, and appeared at theaters and social functions in and around Grand Rapids. Judy made a total of 43 films in a 13-year period. Also, Judy made her own record with MGM. Unfortunately, in the midst of her glory and fame she became in volved with drugs, which was soon to be the cause of her death. However, the price and pressure of fame was too high for Judy. If her physical appearance changed or her voice wasn’t perfect, she would not get paid. Judy was prescribed Benzedrine and Phenobarbital to control her appetite and weight. Judy had trouble sleeping, due to stress, therefore she relied on sleeping pills. Unknowingly, Judy became addicted to the powerful psychiatric drugs. The drugs had both a physical and mental side effects. Even her friends began to notice differences in the way she looked and acted. Judy lost weight and dark-blue circles were appearing under her eyes. Judy began to seek medical attention. She saw Dr. Frederick Hacker every day. Despite the help and counseling Judy was receiving, her problems only worsened. Judy’s behavior was becoming â€Å"erratic, disruptive, and demoralizing.† Not only that, but her difficulties were becoming public.... Free Essays on Judy Garland Free Essays on Judy Garland Judy Garland 1922-1969 Judy Garland was born on June 10, 1922 in Grand Rapids, Minnesota to her father Francis Gumm and mother Ethel Milne. Judy’s birth name is Frances Gumm. Judy did not change her name until 1934,she took the name â€Å"Judy† because she liked the peppy sound of it. Judy was the youngest of her two sisters, Mary Jane and Dorothy Virginia. Judy made her show business "debut" during a Christmas show at her parents' theater in Grand Rapids on December 26. 1924,she was two years old. She sang numerous verses of "Jingle Bells" and thoroughly enchanted the audience. Mary Jane and Dorothy were already performing as a song and dance duo at the time. The sisters became a trio shortly after Judy’s debut. They were known as The Gumm Sisters, and appeared at theaters and social functions in and around Grand Rapids. Judy made a total of 43 films in a 13-year period. Also, Judy made her own record with MGM. Unfortunately, in the midst of her glory and fame she became in volved with drugs, which was soon to be the cause of her death. However, the price and pressure of fame was too high for Judy. If her physical appearance changed or her voice wasn’t perfect, she would not get paid. Judy was prescribed Benzedrine and Phenobarbital to control her appetite and weight. Judy had trouble sleeping, due to stress, therefore she relied on sleeping pills. Unknowingly, Judy became addicted to the powerful psychiatric drugs. The drugs had both a physical and mental side effects. Even her friends began to notice differences in the way she looked and acted. Judy lost weight and dark-blue circles were appearing under her eyes. Judy began to seek medical attention. She saw Dr. Frederick Hacker every day. Despite the help and counseling Judy was receiving, her problems only worsened. Judy’s behavior was becoming â€Å"erratic, disruptive, and demoralizing.† Not only that, but her difficulties were becoming public....

Finance accounting Essay Example | Topics and Well Written Essays - 3000 words

Finance accounting - Essay Example Some of the bodies include; financial accounting standards board (FASB), American Institute of Certified Public Accountants (AICPA), Public Companies Oversight Board (PCOB), International Accounting Standards Board (IASB), Securities Exchange Commission (SEC) and Association Chartered Certified Accountants among other governing bodies globally. Financial regulations have been common phenomena in the current world. For example in the recent Euro crisis the countries involved had to take measures to ensure that their financial systems are not curtailed. Policies were reviewed at this time to ensure currency stability in the market. Another instance which has seen financial reviewing is in the US during the 2008 financial panic. The country finance department reviewed its policies to ensure that the government did not transcend into a state of jeopardy. Although policies are continuously reviewed they must fall within the stipulations of internationally accepted principles. The whole sequence of formulation is governed by the generally accepted accounting principles (GAAPS); failure to comply with these rules will lead to confusion in the sector. This paper tries to analyze the financial implications of Ryanair plc. Ryanair is an international company with huge market base; it operates low cost passenger airlines which ply the routes between UK, Europe continent and the Moroccan airspaces. Besides the company is listed on a stock exchange in the country, with a huge base of shareholders the company needs to frequently assess its financial statements to convey the right message to the shareholders and stay within the law. It is the financial obligations of the companies which on most occasions oblige management to address or review the financial statements of the company. Shareholders and the authorities will on most occasions want reports on the operations of the company. In

Problem Statement Assignment Example | Topics and Well Written Essays - 500 words

Problem Statement - Assignment Example Rewards technique improves performance of teachers through extrinsic and intrinsic aspects. Extrinsic rewards are given to individuals; for instance, bonuses, trophies, and compliments. Intrinsic rewards involve internal satisfaction; for instance, sense of accomplishment. Education instructors are also motivated through participation in the decision making process of elementary schools and other education institutions. Proper work-life balance is also instrumental in improving academic performance standards of teachers. Personal and family time should be adequately balanced with work efforts, so as to realize minimal conflict. Work-life programs involve; flextime, workplace wellness, telecommuting, and family support (Skemp, 2007). Elementary schools entail education institutions where children aged between five and eleven years, pursue education. In United States the elementary schools starts form grade kindergarten up to the second grade (K-2). At this education level, learning comprises both physical aspects and academic aspects. The elementary education sector in America experiences challenges like underperformance. This is due to inadequate efforts of education instructors at the level of education. Public education institutions are particularly affected by the underperformance issue. The key underperformance issues entails; low self confidence among the teaching staffs, low success expectations, inadequate interest in education matters at elementary level, achievement anxiety, and fear or fear which results in low work confidence. This specific research question illustrates focus and also the design of the research study. The question enables easy identification of the variables of the study; the dependent and the independent variables. The specific research question also identifies the national sector that will be covered during the study. According to the question, the main subject under discussion is the performance of elementary